Privacy policy

Last updated: August 9, 2026

Varsity Forge ("we," "us," "our") respects your privacy as much as we respect the leather and wool that goes into every jacket. This Privacy Policy explains what personal information we collect when you visit or purchase from varsityforge.com (the "Site"), how we use it, who we share it with, and the rights you have over it.

By browsing or purchasing on the Site, you agree to the practices described in this Privacy Policy.

1. Personal Information We Collect

When you browse, create an account, or place an order, we may collect:

  • Full name
  • Shipping and billing address
  • Email address and phone number
  • Payment details (processed securely by our third-party payment processor — we do not store full card numbers on our servers)
  • Order history and purchase details, including jacket customization choices (size, lettering, patches)
  • Correspondence with our customer support team

2. Non-Personal Information We Collect Automatically

Like most online stores, we automatically collect certain technical data through cookies and similar tracking technologies:

  • IP address and approximate location
  • Browser type, device type, and operating system
  • Pages viewed, products browsed, and time spent on the Site
  • Referring website or search engine that brought you to the Site
  • Cart activity, including abandoned carts

3. How We Use Your Information

We use the information we collect to:

  • Process, confirm, fulfill, and ship your order
  • Send order confirmations, shipping updates, and — for made-to-order jackets — your pre-dispatch approval photo
  • Respond to customer support requests, returns, and exchanges
  • Improve our product pages, checkout experience, and Site performance
  • Send marketing emails or SMS updates, if you've opted in
  • Detect and prevent fraud, unauthorized transactions, and abuse of our Site
  • Comply with tax, accounting, and legal obligations

4. How We Share Your Information

Varsity Forge does not sell your personal information for money. We share data only with the vendors and partners required to operate the Site and fulfill your order:

  • Payment processors (e.g., Shopify Payments, PayPal) — to securely process your transaction
  • Shipping and logistics partners — to deliver your jacket and provide tracking
  • Website hosting and analytics providers (e.g., Shopify, Google Analytics) — to run and improve the Site
  • Marketing and advertising platforms (e.g., Meta/Facebook, Google Ads, email marketing tools) — only if you've engaged with our marketing or consented to tracking
  • Legal and regulatory authorities — only when required by law, subpoena, or to protect our legal rights

Every third party we work with is contractually required to protect your data and use it only for the service they provide us.

5. Cookies and Tracking Technologies

Cookies are small files stored on your device that help us:

  • Keep items in your cart between visits
  • Remember your login and preferences
  • Understand which pages and products perform best
  • Deliver relevant ads through retargeting (for example, showing you a jacket you viewed but didn't purchase)

You can disable cookies through your browser settings at any time. Doing so may limit some Site functionality, such as saved carts or personalized recommendations. Where required by law, we'll show a cookie consent banner allowing you to accept or decline non-essential cookies before they're set.

6. Your Privacy Rights

California Residents (CCPA/CPRA)

If you're a California resident, you have the right to:

  • Request access to the personal information we hold about you
  • Request deletion of your personal information, subject to certain legal exceptions
  • Opt out of the "sharing" of personal information (Varsity Forge does not sell personal information)
  • Non-discrimination for exercising any of these rights

International Visitors (GDPR and Similar Laws)

If you're located in the UK, EU, or another jurisdiction with comparable data protection law, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Restrict or object to certain types of processing
  • Withdraw consent at any time, where processing is based on consent
  • Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us using the details in Section 10.

7. Data Security and Retention

We use reasonable technical and administrative safeguards — including encrypted checkout and secure hosting through Shopify's PCI-compliant infrastructure — to protect your information.

We retain personal information only as long as necessary to:

  • Fulfill your order and support post-purchase service (returns, exchanges, warranty claims)
  • Meet our accounting, tax, and legal record-keeping obligations
  • Maintain fraud-prevention and security records

8. Marketing Communications

If you opt in to email or SMS marketing at checkout or through a sign-up form, we'll send updates on new drops, restocks, and promotions. You can unsubscribe at any time using the link in any marketing email or by replying "STOP" to any SMS message. Transactional messages (order confirmations, shipping updates) are not affected by marketing opt-outs.

9. Children's Privacy

Varsity Forge is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we've inadvertently collected such information, we'll delete it promptly.

10. Contact Us

Questions about this Privacy Policy or your data? Reach us at:

Email: varsityforge@gmail.com
Phone: +1 (283) 200-5177

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last updated" date.

Frequently Asked Questions

Does Varsity Forge sell my personal information?

No. We never sell your personal information for money. We only share data with the vendors necessary to process your order, ship your jacket, and run our marketing — as described in Section 4.

What payment methods does Varsity Forge accept?

We accept all major credit and debit cards — Visa, Mastercard, American Express, and Discover — along with PayPal, Apple Pay, Google Pay, and Shop Pay. All transactions are encrypted and processed securely through PCI-compliant providers, so your payment details are never stored on our servers.

Can I request that my data be deleted?

Yes. California residents and international visitors covered by GDPR or similar laws can request deletion of their personal information by emailing varsityforge@gmail.com subject to legal record-keeping exceptions (e.g., completed order records for tax purposes).

How do I stop receiving marketing emails or texts?

Click "unsubscribe" in any marketing email or reply "STOP" to any SMS. This won't affect transactional messages like order and shipping confirmations.